Why Barkefellers?

Why Barkefellers?

When Rick and Christi Coffey decided to open an upscale pet hotel in Indianapolis, they began with research and a passion for providing the best of the best for both pets and pet owners. As longtime pet owners always seeking the best for their own pampered pets, they thought something was missing in the marketplace. Rick and Christi traveled across the country to visit upscale pet care facilities and took notes along the way. Barkefellers is the result: the best of what they saw combined with the pieces that were missing.

As the Barkefellers brand and first business location grew, Rick and Christi — along with their son, Jordan, and daughter Krista, expanded into two more locations. The Barkefellers family continued to see a booming business with loyal and happy customers. After the success of three locations in a single city, Indianapolis, the Coffey family knew it was time to bring Barkefellers to the rest of the country through franchise opportunities.

Barkefellers leads the way in customer service, top notch facilities and training their employees in a multi-billion dollar pet care industry. For franchise owners, this is the best of both worlds: a singular brand with the Barkefellers system and credibility, plus the local control of dedicated franchisees.

Opportunities for the Franchisee

Opportunities for the Franchisee

Marketing: Organization & Franchise

Barkefellers has a great story, a great reputation, a strong brand, strong, positive social media awareness, and strong credibility. Taking advantage of Barkefellers’ organization-level marketing, as well as its ability to coordinate marketing and advertising for all franchise locations is wise; it prevents the headaches that can be associated with opening a new business. We will get out the message on behalf of the entire franchise organization through a host of marketing initiatives. In addition, Barkefellers can provide individual franchisees with marketing materials at the regional and local levels.

Training

We have a proven process. We will train you from the ground up so your attitude is your most important asset. Of course, any experience in the pet industry is a plus.

Award Winning Brand

Award Winning Brand

  • “Best Boarding” multiple years, The Indy A-List
  • “Best Groomers” multiple years, The Indy A-List
  • “Best Doggy Day Care” multiple years, The Indy A-List
  • “Super Service Award” Angie’s List

Why We Are Growing

Why We Are Growing

The pet industry is a growing, recession-proof industry with a market that is virtually untapped. With a market that is expanding exponentially, there are abundant opportunities for growth and success.

According to IBIS World, the pet grooming and boarding industry has proven to be essentially recession-proof. While consumers decreased spending on other goods and services during the recent economic downturn, industry revenue has been increasing at a robust average annual rate over the past five years. Furthermore, over the near future, this trend is expected to gain additional momentum as pet ownership rises. These owners will use their disposable income on services for their pets.

According to the American Pet Products Association, total US pet industry expenditures have increased annually for the last twenty years. Estimated sales in the US market for the subset of grooming and boarding services alone will rise in 2014 to 4.73 billion (up from 4.41 billion in 2013).

Take this growing, recession-proof industry, apply our unique concept and proven system, and the possibilities are exciting.

Interested In More Information?

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